{"id":17439,"title":"Effective activism for marine conservation","description":"Today we face the very real risk of a complete global ecosystem collapse.","content":"

The reality is that fish are first and foremost wildlife. Marine animals and their habitats have never been afforded the same protection as the terrestrial environment. That has to change. We will not accept that seventy-one percent of our planet is left to the stewardship of organisations that profit from its destruction.\"\"
Blue Planet Society was conceived in 2001 to harness the growing power of social media as a tool for ocean activism, which at the time was a new concept in environmental campaigning.<\/p>

Over the last 20 years, our organisation has remained a self-funded volunteer pressure group campaigning to end the overexploitation of the world\u2019s ocean. We have always punched well above our weight and shone a light on both the visible and hidden dangers that threaten our blue planet.<\/p>

Ecosystem collapse<\/strong><\/p>

Today we face the very real risk of a complete global ecosystem collapse. Wildlife is treated as a commodity, habitats destroyed with no legal ramifications, ecosystems eroded to the point of failure and populations of mammals, birds, amphibians, reptiles and fish suffering an average two-thirds decline\u00a0since 1970.\u00a0<\/p>

Our leaders consistently delay action and pay lip service to the problem, kicking the impending catastrophe down the road.<\/p>

This situation cannot continue and in the absence of nation-state action and proportionate societal changes, the unthinkable is now firmly on the horizon. We must adapt to face this emergency because more of the same is not an option.<\/p>

Effective activism<\/strong>\u00a0<\/p>

In the face of these stark realities, Blue Planet Society is evolving its approach to focus on what we are calling \u2018effective activism.\u2019<\/p>

Effective activism delivers maximum results for minimum use of Earth\u2019s resources. This highly ethical approach to campaigning uses powerful ideas to drive social change on a global scale.\u00a0<\/p>

We rely on highly-skilled volunteers. We do not have a head office or a fleet of ships and vehicles or expensive capital equipment. We upcycle, recycle, reuse and repurpose at every opportunity. We pledge to be part of the solution, not part of the problem.\u00a0<\/p>

Every penny we spend leads to a tangible increase in awareness of the issues facing the marine environment. We will never compromise our deeply held beliefs about what it will take to save the ocean. Protection of marine life will be behind our every action.<\/p>

In practical terms, this means Blue Planet Society measures each action against three key metrics.<\/p>